25 Minute Wait Outside MOMO Causes Intense FOMO

May 19, 2015 3 509 Hipster Commentary, Local Business, News, Restaurants
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FOMO can strike at any moment, any time–particularly when one lives in a neighborhood as chic and laden with events as Bushwick. But perhaps the strongest and most consistent case of it tends to occur on the nights of Thursday through Sunday outside of MOMO Sushi Shack.

Line outside MOMO

Line outside MOMO

Between foreigners from New York Loft Hostel and bros from Williamsburg/Murray Hill lining up to get a taste of Brooklyn’s best sushi (though it does bear numerous similarities to Tomo just blocks away on Flushing Avenue), it’s almost impossible to get seated right away. Adding to the fact that there’s about five long tables in there to accommodate the restaurant’s many suitors, the line outside can get pretty hefty.

The anointed who made it inside and avoided FOMO

The anointed who made it inside and avoided FOMO

Current manager Ronnie Soo-shee, a 34-year-old who formerly handled the operations of C U Sushi in Berkeley, beamed to The Burning Bush, “There is a certain strategery to having so few tables in the restaurant. It always makes it seem like MOMO is busy, even if there are only ten people in here. Plus, I get a sadistic thrill out of watching people salivate over the missed experience outside.” If you want to avoid FOMO at MOMO, try Tomo instead.

Written by Genna Rivieccio

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