In order to gain a competitive edge in these trying bodega/grocery store times, it’s important to garner as much clout as possible by any gimmick necessary. As something of an update to the rivalry that’s been building between L-Mo’s and Brooklyn’s Natural, the latter has recently decided to abolish the pesky ATM fee it has been forcing upon frustrated customers for years.
The decision to get rid of the fee, already fairly reasonable at surcharge of $1.75 compared to the average Bushwick area surcharge of $2.25, comes at a time when Brooklyn’s Natural is feeling what the owner, Sam WuTang, calls “very generous.” After being bought out by Duane Reade and allowed to keep their name after many protests, WuTang stated, “We want to remind people why they come to Brooklyn’s Natural. It is a neighborhood grocery store where you can get everything you need, even an ATM that doesn’t charge.”
Responses to the elimination of the fee have been a resounding collective orgasm throughout the area, especially for those with Wells Fargo who don’t have the luxury of stumbling upon a Chase or Bank of America ATM at will. We’ll see how L-Mo’s takes it, and if they have any sort of worthwhile business savvy response.
Written by Genna Rivieccio