Bake Shop has only been open for a short while now, and has already caused a delightful stir with its offering of desserts, sandwiches and general kitsch. But those outside of Bushwick still seem to have a difficult time deciphering the difference between it and the Lower East Side’s famed music venue, Cake Shop.
“I was Googling ‘Bake Shop New York’ and it kept telling me ‘Did you mean Cake Shop New York?’ So I thought, ‘Yeah. Maybe that is what I mean,'” commented Laurie LeDum, a 33-year-old visiting a friend in Bushwick from Altoona as she considers uprooting her entire life to run away and become a hipster instead of having to take care of her bullshit family.
But, according to the owner of Bake Shop, Max Notbrenner, a 36-year-old native of New York, LeDum isn’t the only one to make the mistake. “It seems like we’ve been losing a lot of customers to Cake Shop. I’ve kind of been thinking about changing the name, but at this point, I’ve got too many documents under this brand. I’m kind of stuck just hoping for the best in humanity’s intelligence. Which might mean I’m fucked.” To set the record straight, Bake Shop is not Cake Shop, nor do they have any intention of showcasing any bands there no matter how small your drum set is.
Written by Genna Rivieccio