One simply can’t go into The Loom without inevitably stopping into Better Than Jam, where all manner of grab bag items ranging from clothes and kids’ toys to arts and crafts are purveyed. But in spite of its perusal cachet, the store has been having trouble actually selling anything. Hence, owner Marka Territori re-branding the name to Better Than Sex.
“It’s an adage as old as time: ‘sex sells.’ And that’s exactly what I intend to do with this name change–sell. I realized one morning after I had just gotten laid and then ate a piece of toast with jam on it, ‘Wow, why would I ever try to make Better Than Jam a thing?’ There are so many things better than jam. But nothing’s better than sex.”
The name change went into effect quietly over Oscar weekend, so as not to jar the more conservative types in the neighborhood. “I understand there are going to be some people who take issue with the new moniker. But I have more important things to worry about, like revenue.” Territori claims sales have gone up 6,000% since the name adjustment, with most people assuming that the establishment had become a sex shop. Fortunately, we have Babeland for that.
Written by Genna Rivieccio