American Ultra may have failed at the box office, but, promotionally speaking, it’s created an entirely new world of possibilities that puts John Wick advertising to shame. As though trying to suck Bushwickians (and the rest of NYC) into its seemingly far-fetched plot line, stickers with the phrase “Google MKUltra” have appeared throughout the neighborhood, just beckoning people to perform the command.
What American Ultra promoters weren’t banking on, however, is that Bushwickians would automatically assume the sticker was somehow an attempt at a local artist to attract people to his/her/their SoundCloud page. Those who actually Googled “MKUltra” were quite disappointed to happen upon historical facts like “MKUltra used numerous methodologies to manipulate people’s mental states and alter brain functions, including the surreptitious administration of drugs (especially LSD).”
“If I, like, wanted a history lesson, I’d go talk to the old man that’s always on the stoop next to my apartment,” complained Bushwickian Fellman Churl, who was hoping to hear the latest Bushwick beats he could DJ at an upcoming underground goth grunge rave. Ever since Fellman has spread the word that MKUltra isn’t worth Googling, its search numbers have diminished drastically–so think twice the next time you put a cryptic sticker around town.
Written by Genna Rivieccio