In case you weren’t already aware as a New York resident, Goya makes essentially every product you could ever imagine–even chicharrónes. With its low price tags and multi-faceted flavors to offer, it’s no wonder that Bushwickians turn to Goya not only for sustenance, but for art inspiration as well.
The first person to use Goya as a source for her creative spark was Matilda Essahuelda, a 23-year-old from Madrid who never even considered the Spanish product until moving to Bushwick and being bombarded with Goya’s fare at every bodega and C-Town within a one-mile radius. “I couldn’t escape it after awhile, even if I was rich enough to afford Progresso instead of Goya. Plus, I am Spanish and cannot support an ‘Italian’ product anyway.”
Essahuelda soon started seeing the Goya logo even when she closed her eyes, prompting her to put paint to canvas and express its all-consuming nature. After about a week, she had forty-one paintings and was organizing a collective art show at Fuchs Gallery. “I reached out to other artists I knew would be as moved by the subject matter as I was. Any Bushwick resident knows the value of Goya, how it can save you from starvation at your hungriest moment.” The exhibit, entitled Go for the Goya (or, in certain Jewish circles, Goys Love Goya), will be on display from February 20th through March 1st.
Written by Genna Rivieccio