Like Los Angeles, Bushwick seems to be the place people go to “get famous,” as it were. Whether said fame is achieved through more conventional means like music or writing, or more new-fangled ones like performance art or a sex tape, simply depends on the lengths the person is willing to go.
Gerta Desperato, a 24-year-old from Baltimore, is just bold (if that’s the word you want to use) enough to go so far as to put a sign on her window that says “Follow @loyal_to_art.” Her bedroom window strategically faces the subway platform of the Myrtle-Broadway JMZ, where many an onlooker has been subliminally influenced by its presence.
“I’ve gotten about ten new followers since I put the sign up, so yeah, I think it’s working,” noted Desperato. Although Desperato does not specify whether or not the handle is for Twitter or Instagram, it seems that if people really want to figure it out, they will–just as with Googling “MKUltra.” However, the one ingredient necessary to success is living in front of a subway platform where Bushwickians are forced to actually slow down and look at something for a minute.
Written by Genna Rivieccio