At this point, it’s pretty clear to advertisers that Bushwickians are highly susceptible to whatever suggestion is thrown their way. This is why both the Jefferson and Morgan stops have become hubs for promoters of all things non-essential.
A new hand-painted (because it’s not totally corporate if it’s hand-painted, right?) ad for Espolón Tequila is the latest to make its way into the Bushwick subconscious with its tag line, “Decide What to Be and Go Be It.” The seemingly inspirational copy has, however, had a somewhat adverse effect on most residents who have taken this to mean quitting their jobs and becoming full-time alcoholics.
While most Bushwickians view the word “job” in a very loose sense, the having of at least a minor one was what kept them from becoming full-fledged alcoholics. Now, thanks to Espolón, there’s nothing standing between them and their true passion: the state of drunkenness. Upon contacting a spokesperson for Espolón, Ulla Evasivo, she was all kinds of shady, saying things like, “We uh just want the Bushwick to have fun. Whatever that may be.” Those influenced by the sign, like Wayne Wigwam, a 24-year-old former employee at Better Than Sex, admitted that he never would have been incited to quit his thankless position were it not for Espolón. “I owe them my happiness, really,” he said as he chugged a shot of tequila. So on the plus side, Bushwickians are doing what they want–even more than before.
Written by Genna Rivieccio