Fortress 1492 Rebuilt and Renamed to Dekalb 1492

August 23, 2015 2 443 News
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After the controversy surrounding the Christopher Columbus-inspired condo that sprung up on 1492 Dekalb Avenue, it seemed inevitable that it would both be a target for arson and rebranding/rebuilding in the wake of the fire.

The looming fortress

The looming fortress

In its new “bigger and better” incarnation–and to avoid causing the immediate re-destruction of the edifice for being an insult to “the natives”–property management has changed the name of the building to the far less offensive Dekalb 1492, called such because of the address it’s located at.

Less conquering, more simplicity

Less conquering, more simplicity

“Now that the whole gentrification thing is more status quo than trend, we feel it’s best to get off that sort of branding track. Simplicity is best for the time being. Why rock the boat, eh? Get it? Get that Columbus reference?” stated building manager Percy Puhsi, a 45-year-old who has worked in offensive properties throughout Bushwick. So forget Fortress 1492 ever existed; there are no “frontiers” left to conquer.

Written by Genna Rivieccio

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