Because it’s impossible to make money off just one enterprise in this town, many Bushwickians have jumped so seamlessly on the fusion business bandwagon that they’ve well-surpassed every other neighborhood in the number of mash-up stores selling or specializing in two different kinds of shit.
Among some of the latest gems to open up in the “Jefftown” area are Rags & Tags, a shop that sells used clothes and also serves up its walls as a place for graffiti artists to tag, Grills & Thrills, a combination teeth grill and dildo purveyor, and Wang, a Chinese food restaurant/prostitute ring. Marina Amalgam, the 26-year-old owner of Rags & Tags, offered some insight into this unique business craze.
“People don’t want just one thing out of a store anymore. They want at least two things, and possibly everything in one place. But also not so much shit to choose from that it feels like Wal-Mart or something. That’s just plain déclassé,” Amalgam explained. When asked why she chose to open a store that offered clothing and graffiti, she responded, “That’s what the Bushwick kids love most of all. Get ’em together in one place and it’s like a gorgeous spiderweb of commerce and art I’ve trapped them in.” While the fusion business trend shows no signs of slowing down, The Burning Bush is fairly certain people will come to the conclusion that, like hybrid dogs and foods, ain’t nothing like the real thing–and that’s one thing.
Written by Genna Rivieccio