Le Point Value Gets Makeover to Appeal to Neighborhood Demographic

July 28, 2015 Comments Off on Le Point Value Gets Makeover to Appeal to Neighborhood Demographic 990 Local Business, News
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Most people know what Le Point Value is, they’re just unaware of what it’s actually called, better acquainted with its Spanish scrawlings across the windows than anything else. Once upon a time, nothing could have shaken the business’ “I-don’t-give-a-fuck” aesthetic. But now, between the presence of Hops & Hocks and Birchwood Forest along the blocks that span Flushing Avenue, the longtime staple of kitsch–both inside and out–has remade itself.

Racks on racks on racks on racks

Racks on racks on racks on racks

“We know most of our clients are no longer just Hispanic. They are rich white people who think it’s ‘cool’ or whatever to buy used clothes and shoes,” stated manager Lupita Reyes, though she didn’t make mention that the sign on her store advertises “Used Cloths & Shoes.”

The new look

The new look

“I didn’t even notice Le Point Value until it put up awnings and kind of organized its inventory–made it a little more, shall we say, accessible,” noted Harry LeDouche, a 29-year-old who moved to Bushwick from Baltimore after the riots. “I dig thrift stores that know how to market,” added Cherry Soduh, a performance artist who buys her costumes regularly from local haunts. “Places like Vice Versa don’t know how to do that. That’s why the one on White Street had to close. I think Le Point is really taking its game to the next level, and they’re going to start seeing the payoff for their redesign in a big way.” Meanwhile, the store’s original clientele is sticking with Rainbow and Fabco.

Written by Genna Rivieccio

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