Sushi possesses decidedly sexual connotations regardless of whether the inference is made to it or not. Thus, MOMO, known for causing intense FOMO, has been deliberate in the selection for the contents of its latest sandwich board message.
“All you need is sushi,” giggled the creator of the sign, Dirk Diligente, a 28-year-old who taught English briefly in Japan. “I mean, yeah, it’s kind of obvious, but it’s also kind of subtle in a way, don’t you think?” he added. His pretend air of innocence indicated his awareness of the old adage, “Sex sells”–especially in Bushwick.
Since the sign has been put out, business revenue has increased 30%, according to manager Ronnie Soo-shee, who also gave Diligente a raise to reward him for his sushi-selling prowess. “So what if it refers to a vagina? As long as it gets the customers excited, I’m happy,” stated Soo-shee. “Plus, it just makes Swallow’s sandwich board look even shittier.”
Written by Genna Rivieccio