With a shopping mall in the works on Moore Street, our favorite developers, the Fountainhead brothers, have enlisted an advertising behemoth called Brainkill to strategize the best locations off the Morgan stop to place grotesquely sized billboards in the vein of Times Square.
So far, Brainkill has tested the key area on the side of Tutu’s wall to see the locals’ reactions. A New York Loft Hostel stayer named Loren Foreign was all too willing to gush to The Burning Bush, “I just love all the lights and the signs…it makes me feel like I’m truly in America.” We weren’t sure if the lights and signs were drug-induced visions, but I suppose the enthusiasm was appreciated.
A born and bred Bushwickian, however, had a different take on the enterprise. Hatera Stillhere seethed, “This is just another case in point of the obscene gentrification taking place in this neighborhood.” Stillhere, a 61-year-old white woman, does intend to move into the Ol Kuntz Rest Home–so she can’t be that opposed to all the changes occurring in Bushwick.
In addition to Tutu’s, Brainkill is also planning to test out some more “interactive” billboards (meaning screens with moving images and shit) above the Fuchs Gallery, Mary Meyer, Beacon’s Closet, Roberta’s and Momo. With any luck, they’ll have the entire neighborhood surrounded by the end of the summer.
Written by Genna Rivieccio