Everyone’s favorite enfant terrible of film (at least back in the 60s), Jean-Luc Godard, must be strapped for cash of late based on his recent lawsuit against the newest bar to open in Bushwick, Alphaville. Located on Wilson Avenue, this bar has absolutely no bearing on Godard’s 1965 feature of the same name.
If anything, the bar is the antithesis of everything Godard and his work stands for. Serving “healthy foods” like kale and Thai beet soup to contrast against its alleged dive bar motif, Alphaville is everything Godard would loathe. So maybe that’s why he’s so determined not to be associated with Alphaville in any way.
The owner of Alphaville would not comment on the reason behind the naming of the bar, though, surprisingly, Godard released a statement to The Burning Bush (that he insisted was not perverted by being translated to English), asserting, “Je suis absolument livide. Je déteste Bushwick.” We’ll keep you apprised of the legal proceedings as they arise, but, in the meantime, an injunction against Alphaville has forced the owner to temporarily call it Betaville.
Written by Genna Rivieccio