Anyone who’s been on the hunt for the perfect pair of throwback white Velcro Reeboks can now end the fantasizing and do some hands on buying. Norma Core, one of Bushwick’s first non-vintage clothing boutiques has finally arrived — and there’s a whole lot to love even though it’s adjacent to one of the filthiest housing complexes in Bushwick, a.k.a. the McKibbin lofts.
What started out as a modest Etsy store, founder Jill Cox has finally turned into a brick and mortar location after just two months of selling online. “I’ve always had a sort of hunger to find the next thing, capitalize on trends; and right now I’ve found that the normcore movement — the light wash pancake butt jeans and the Jesus sandals — is really speaking to me,” said Cox. For the fashion savvy flocking to Bushwick these days, it’s not about disappearing into the crowd. It’s more of hitting a reset button and re-imagining what you wore while watching My So-Called Life. If you can step out for brunch in 90s garb that didn’t have cachet even in the 90s, it’s pretty much a given that you’ll get on Bushwick Daily‘s street style page. “This is something special,” said Cox. “We really wanted Bushwick fashion to have its own calling, its own sort of Mecca.”
In addition to the exclusive Reebok x Norma Core collection debuting at the opening party Friday April 25, 2014, the store’s shoe selection will also include staples such as Tevas and Birkenstocks. Norma Core will also house must-haves like the newly revamped Fruit of the Loom tee collection, a denim bar, a made to order snap back hat station and a record section. The store will also carry a slew of products made by Brooklyn businesses exclusively for the market, including a line of windbreakers by designer Krista Cuoco. “They are starting what’s certainly going to be just the beginning of amazing fashion,” said Bushwick record producer Chris DaPort, 32.
Norma Core will be having its grand opening Friday April 25, 2014 at 7:30 pm. Everything in store will be discounted at a steep 10% off, there will be drinks, light snacks, and music provided by DJ Hot.
Norma Core, 250 McKibbin St. in Bushwick, www.normacoreshop.com. Grand opening on April 25 at 7:30 p.m.
Written by Kate Quintard