With so much competition in the world of flavored vapor from e-cigarettes, it’s important to stay ahead of the curve by creating a vape that people will find irresistible. Enter Bushwick shop To Everyone Here Who Matters, You’re Vapor (inspired by a certain mean girl’s line in She’s All That).
Benzo Nikkateen, the 35-year-old owner of the establishment, has been playing with unexpected combinations ever since the store opened–like Swedish fish with M&M undertones or sushi with flan overtones–but it only recently dawned on him that he should “keep it simple.” “What’s the one thing that people–even the weirdos who ‘don’t like’ pizza–can’t resist? Nutella,” said Nikkateen to The Burning Bush.
And right he was, as the Nutella vape he put out just a few days ago has already flown (blown?) off the shelves faster than he can stock them. “It’s definitely something I’m going to keep selling, until the Ferrero company sues me, I guess,” added Nikkateen. A new shipment is expected to come in today–so try to smoke the good shit while you can.
Written by Genna Rivieccio