Pop-Up Clubs Are the New Pop-Up Shops

April 11, 2016 1 415 Parties
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Because Bushwick has always got its finger on the pulse of the next “it” trend, whether in food, clothing or hairstyles, it makes plenty of sense that the neighborhood would blaze the trail in a new arena: the pop-up concept.

Pop-up clubs are exhilarating Bushwick club kids

Pop-up clubs are exhilarating Bushwick club kids

Sure, Bushwick has already long ago mastered the art of the pop-up shop–from ice cream pasties to 1620s-themed bars–but it has never before attempted the previously unattempted: a pop-up club centered around everyone’s favorite dance movies, including Dirty Dancing: Havana Nights and Step Up (clearly, millennials are the target).

Re-creation of Bushwick pop-up club

Re-creation of Bushwick pop-up club

“We wanted to do something that would be irresistible to the average Bushwickian. And what do they love more than drinking? Exposing their skin and dancing,” explained Jamanda Jelquato, a 33-year-old Julliard dropout who has dubbed the pop-up “Save the Last Dance.” “It can happen at any given moment at any given Bushwick intersection, kind of like a flash mob, but with more attractive people,” Jelquato concluded. Where will you be when it happens?

Written by Genna Rivieccio

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