In spite of the fact that Roberta’s continues to occasionally go by Roberta’s even though they’ve long been under the control of Papa John’s, the famed restaurant still seeks to retain complete ownership over its original moniker. Thus, the recent sighting of a bargain clothing store near the “East Williamsburg” part of Graham Avenue has set off a flurry of rage on the part of current Roberta’s manager, Tom Pepperoncini.
“I was walking back from brunch at Sweet Science one day (I like to see what the brunch competition out there is sometimes) when I noticed a bright blue awning that said ‘Roberta Fashion’ on it. I though to myself, ‘This just cannot be real.’ I called my lawyer immediately to begin legal proceedings.”
This isn’t the first time there’s been issues with business names in the neighborhood. As regular Burning Bush readers may remember, local bar Alphaville also came under fire due to Jean-Luc Godard’s wrath. The owner of Roberta Fashion, Lee Dowdy, a 39-year-old who inherited the business from his grandmother, told The Burning Bush, “These legal charges are absolutely ridiculous. I’ve never even heard of Roberta’s before.” And so perhaps this is tending toward a case of ego on the part of Bushwick’s beloved pizza source. For the moment, Roberta Fashion is still operating under the same name. We’ll keep you updated on any changes so as you don’t miss the sign that will beckon you toward affordably priced fashions.
Written by Genna Rivieccio