Now that Bushwick is so corporate it’s too corporate for a Starbucks, the one in the McKibbin lofts is being extracted and transferred to the Bushwick-Ridgewood border known as Bushwood, formerly Quooklyn. Unlike the one in the McKibbin, however, this incarnation is doing away with its free art supplies, selling of mixtapes made by local bands and locally grown pastries.
Instead, the new owner of this location, Gregory Cellowt, a 32-year-old who has worked at a number of Starbucks throughout the Pacific Northwest, is planning to bring “a more down-to-earth, simple Seattle feel” to the neighborhood–though, to him, this just means more plaid/flannel. “I know people are scared about the ‘corporate culture’ coming to Bushwood, but I want to reassure everyone by letting them know that we’re going to be just as ‘indie’ feeling as Fair Weather Bushwick across the street.”
This seems difficult to believe considering the cheaper price points of a blonde or dark roast are actually much more alluring than Fair Weather’s, which has to make up for the costs of serving single origin coffee somehow by overcharging. When Cellowt was asked about how Fair Weather was supposed to compete, he stated, “Well, they have wi-fi and we don’t. Surely that’s got to count for something to the freelancer set.”
Written by Genna Rivieccio