When even heavy-hitters of the distribution industry are having trouble inciting people to come to the movie theater (specifically, AMC), it’s no wonder that even local “indie” movie theater Syndicated would also take a page from the majors’ book and decide to implement a new “text-friendly” initiative within their glowing cinema house.
“We want our patrons to feel like they’re in their own home, where, of course, they would be texting incessantly and without concern for anyone else’s enjoyment of an experience,” explained one of Syndicated’s managers, Jan Accommadayten, a 34-year-old who used to teach at USC before she was fired for using Pier Paolo Pasolini movies as recommended material for her course.
Accomadayten also added, “It’s not like more and more movies aren’t showing their characters texting as part of the plot, with that goddamn new cliche that shows the texts come up on the screen as it’s happening, so why should we prevent our audiences from doing the same while watching? Anyway, it’s supposed to help with business. I just can’t lose another film-related job, okay? Don’t shoot the (text) messenger.” Syndicated will commence the new policy starting this weekend, just in time for the screening of Boogie Nights.
Written by Genna Rivieccio