On the heels of amplified bougery in this town, another local business has set a new precedent. It used to be that Brooklyn’s Natural would have never needed a sign to advertise its presence. Well, gone are those days of rogue existence. Brooklyn’s Natural has now succumbed to tacking up its moniker with a dubious apple underneath it.
Is this apple supposed to signify something other than health or naturalness? Like perhaps a subtle nod to eating from the fruit of knowledge of bougerie and its ability to upsell expensive produce. Whatever the case, residents of Bushwick are taking notice. One semi-regular shopper, Martin DeMartin, a 26-year-old Brit who lives in the Moore Street lofts a.k.a. the other McKibbin, noted, “I was absolutely flabbergasted by this winged apple situation. What does it mean? Is it going to make my shopping experience more expensive? If so, I’m delighted.”
Although Brooklyn’s Natural management could not be reached for comment, it has been speculated that the sign was put up specifically to lure foreigners getting off at the Bogart exit on their way to New York Loft Hostel. “I mean, duh, that’s clearly why Brooklyn’s Natural is doing this. They want even more foreign business,” remarked Shante Dufresne, one of the prostitutes who frequently sits on the bench outside. Then again, the sign could just be another elaborate attempt to compete with L-Mo’s, which possesses a Curlz font awning that can’t be stopped.
Written by Genna Rivieccio