Because the best way to make money is via real estate in this cess pool called NYC, it’s no surprise that beloved thrift store conglomerate Vice Versa (who also has an outpost in the way of Urban Jungle), has decided to use their space to create a hotel in addition to a hipster scum’s paradisiacal closet.
“We want to give tourists and Bushwickians alike everything they could possibly want to cater to ‘the Bushwick experience,'” stated Sidonio Estafa, the 46-year-old owner of the store, who is going into business with the Fountainhead brothers to develop the property into a total of twenty-one stories. “The money I’m putting in is nothing compared to the money I’m going to make in return.”
While the thrift store part of the business will remain on the first floor, all guests need to do to get to their room is go to the second floor lobby, check in with one of the 70s-dressed desk agents and enjoy the luxury in disguise. “Because we’re not a full-on ‘designer’ hotel like La Bouche or The Wythe, we have a little bit more of a competitive edge,” noted Estafa. Nonetheless, the price points are very much the same as the aforementioned, with a basic room going for $500 a night. Welcome to the new Bushwick.
Written by Genna Rivieccio