As Bushwick becomes increasingly gentrified to the point of non-recognition, so too, does the music scene. Once a haven for rappers like Bushwick Bill, the new Bushwick is a sad state of auditory affairs with its various “indie” bands.
Hence, an entrepreneurial wizard named Javier Dipendiente, creator of phone app Drink Your Feelings, has taken advantage of the desire for music that’s as bland as possible by introducing Whytify exclusively to Bushwick residents. “The point of Whytify, which detects that you’re in Bushwick by your IP address, is to take any piece of music you’re listening to–whether it’s hip hop, trance or funk–and instantly transform it into having an ‘indie’ sound.”
The subscription fee to the music service is $50 a month, or $75 if you plan to use the service in Ridgewood. Reactions to the product have thus far been mixed with locals like Liz E. Generique commenting, “I mean, I don’t feel like it really changes the sound of any of the music I listen to,” and others, like Franklin Urbano, a freelance hip hop producer, noting, “This is the end of musical creativity and diversity as we know it.”
Written by Genna Rivieccio