In the endless comparison war between Williamsburg and Bushwick with regard to an artistic community selling out in favor of easily accessible Duane Reades and Starbuckses, the best analogy one can give is that Williamsburg is Pitchfork and Bushwick is Brooklyn Vegan.
Pitchfork, which started out as a modest outfit in Minneapolis by a recently graduated high school student, is Williamsburg personified. Like what is now sometimes derisively called Condoburg, Pitchfork began as something pure of spirit that musicians and critics alike could get on board with. The fact that it was originally called Turntable before its rebranding in 1996 is telling of a Williamsburg parallel (now called Wburg, Billyburg and other such annoyingly shortened epithets). Because of how untouched and raw it was, Williamsburg, just as Pitchfork, began to catch on like the clap during WWII.
With its name drawn from Tony Montana’s (you know, from Scarface) tattoo, Pitchfork is a beckoner and pied piper to the hipster set. Bushwick, on the other hand, prefers subtler cajoling methods. In contrast to Pitchfork, it does not cover an all-encompassing music scene, but centers solely on the New York area. Like Bushwick, its focus is itself. No outsiders necessary. It’s also newer to the scene of popularity, BrooklynVegan was founded in 2004 and its original focus was highlighting vegan food places. Thus, in a very Bushwick fashion, it never really has any idea what the fuck its doing. There’s far less calculation involved than there is with Pitchfork/Williamsburg. But who knows? With BrooklynVegan’s acquisition of heavy metal blog Invisible Oranges, the sky’s the limit in terms of how much more of a corporate whore they could become.
Written by Genna Rivieccio